Women have a bad habit of using naughty words that discredit statements before they’ve made them.
If you say a swear, donate $1 to the Watch Your Words digital swear jar.

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Watch Your Words:

1070

Total Swears Donated

And Counting...

MullenLowe launches Watch Your Words

Words like: “Sorry”, “I Just,” “I Feel”, and “I Might Be Wrong,” work to discredit statements before they’re made.

To create awareness for this issue amongst both men and women, we’re going to position these words as the cuss words they are—putting them on the same footing as “Fuck”, “Piss”, and “Shit” to get us all thinking about how words can empower—and disempower—us, and to get both men and women supporting and amplifying female voices.

If you say one of these swear words—or hear someone else saying them—donate $1 dollar to our digital swear jar.

Just go to Watch Your Words on Facebook to use the simple donation tool to turn your dirty words into positive change for women.

All proceeds go to the Big Sister Association of Greater Boston.

I’m s*rry Watch Your Words Do y*u get wh@t I me*n? Watch Your Words I f#el Watch Your Words I m!ght be wr*ng Watch Your Words I w*nder Watch Your Words This c*uld be a b#d idea but Watch Your Words I’m j#st Watch Your Words I me@n who am I to say Watch Your Words
I’m s*rry Watch Your Words Do y*u get wh@t I me*n? Watch Your Words I f#el Watch Your Words I m!ght be wr*ng Watch Your Words I w*nder Watch Your Words This c*uld be a b#d idea but Watch Your Words I’m j#st Watch Your Words I me@n who am I to say Watch Your Words
Mouth

What is a ‘Bad Word’?

It’s a phrase or word that discredits our points before we’ve made them and
dis-empowers our statements.

Piggy Bank

Where do I
put my swear dollars?

Visit Watch Your Words on Facebook to donate to the swear jar.

Dollar Bills

Where will
the proceeds go?

All of the proceeds will go to the Big Sister Association.

Watch Your Words
partners with Big Sister

Big Sister Boston’s mission is to ignite girls’ passion and power to succeed through positive mentoring relationships with women and enrichment programs that support girls’ healthy development.

Our programs help girls develop the confidence that yields profound outcomes in academic achievement, interpersonal relationships, and the ability to make healthy decisions.

Ultimately, our vision is to create a mentor-rich community in which every girl has access to individual nurturing, guidance, and support.

bigsister.org